Reign Condominiums

The Reign condominiums development, located at Gordon and Lowes in Guelph, is a response to the City’s Urban Design Concept Plans for the Street Intensification Corridor. Part of the challenge of this project was providing the requisite density goals from the City and using a built form that reconciled this density with the length of the site. Martin Simmons Sweers’ goal was to address how the building meets the ground (e.g. landscaping, grading, etc.) along Gordon Street to create a user-friendly experience along this stretch of road. Part of addressing how Lowes Road and Gordon Street would be treated included material selection, as the horizontal profile of the building dictated the need to visually distinguish portions of the building. The predominant use of different masonry products achieves this distinction and lends the entire development the look of multiple buildings, whereas the façade is simply set back strategically between residential units to attain this level of articulation.